bannerwelcome
Search Google Help Desk
View Sitemap | Search Tips
 Home   Advertise  Computer Center File Downloads Google Glossary Google Innovations Google Labs Google Software  Resources 
Term - Definition

In the Google Analytics program, and in the context of campaign tracking, Term refers to the keyword(s) that a visitor types into a search engine. The Urchin Tracking Module (UTM) variable for term is utm_term. Term is one of the five campaign dimensions; the other four are source, medium, content, and campaign.

468x60
line

Amazon Warehouse Deals • Enjoy Deep Discounts

Return Back To Google Glossary

line

Want To Get The Best Prices Available?
line
E-Mail
Darren@nypoet.com