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Outstanding Balance - Definition

In the Google AdWords program, the Outstanding Balance on your Billing Summary page provides only an estimate for upcoming charges for your campaigns. This amount does not necessarily reflect a delinquent amount, nor a final balance. As Google deducts overdelivery credits prior to billing your account, the outstanding balance in your account is likely to be more than what you're charged during that time period. All credits and any past charges posted to your credit card are also available under the My Account tab.


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