Optimization refers to the various methods that one can employ for the purpose of achieving a higher ranking or listing in the results pages of search engines. It is basically the usage of various tools that act as a marketing strategy to increase the importance or relevance of a web site. When seeking the Search Engine Optimization (SEO) services of a company, one should ensure they do not employ overly aggressive techniques. Or else, these aggressive actions can result in one's site being banned by the search engines.
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