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No Referral - Definition

In the Google Analytics program, No Referral is a entry that appears in various Referrals reports. It is when a visitor to a web site arrives there by typing the web address (URL) directly into the browser window or by clicking on a stored bookmark or favorite. In other words, the visitor did not click on a link to get to the web site, so there was no referral, technically speaking. The opposite to this would be a Referral that occurs when any hyperlink is clicked on and takes a user to a new page, section, or file in any web site.

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