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Multivariate Testing - Definition

In the Google AdWords program, Multivariate Testing is a method of experimentation that lets you test multiple variables simultaneously. For example, using multivariate testing, you could identify the headline, image, and promo text on a page as your page sections, and then create three different variations for each one. When the experiment was running on your page, a user might see Headline A, Image B, and Promo Text C all together, or Headline B, Image C, and Promo Text A. Thus, the term Multivariate Testing.


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