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End Date - Definition

In the Google AdWords program, End Date refers to how long you want your campaign to run You can choose to have your campaign end on a specific date, or you can have your campaign run indefinitely with no end date. You make this choice by setting an end date, or selecting No end date, in the Edit Campaign Settings page of your campaign. When you select an end date, your campaign will end on your chosen end date at 11:59 PM in the time zone you have chosen for your account. You may also pause a campaign at any time, regardless of its end date, by clicking Pause campaign on the summary page for that campaign.

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