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Editorial Guidelines - Definition

In the Google AdWords program, various Editorial Guidelines must be followed by all AdWords advertisers. The most effective advertising communicates a crisp and clear message to a targeted audience. Once you determine whom you want to reach and select the appropriate keywords, you should create ads that will effectively inform your potential customers about the products and services you offer. Therefore, the Google AdWords Editorial Guidelines will help you to create ads that generate sales and achieve your goals.

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