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Daily Budget - Definition

In the Google AdWords program, a Daily Budget is the amount you are willing to spend daily on a specific AdWords campaign. Your ads are displayed as often as possible while staying within your daily budget. When the budget limit is reached, your ads will typically stop showing for that day. How quickly your ads are shown during a given day is determined by your ad delivery setting. On any single day, the AdWords system may deliver up to 20% more ads than your daily budget calls for. This helps make up for other days in which your daily budget is not reached. However, Google makes sure that in a given billing period, you're never charged more than the number of days in that billing period times your daily budget. For instance, if you budget US $5 per day, and you're billed for a 30-day period, the maximum you would pay is US $150.


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