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Cost / Conversion - Definition

In the Google AdWords program, Cost / Conversion is the total actual cost divided by the total number of conversions. This Cost / Conversion Statistic gives you the Total Amount spent per Conversion. Conversions are counted only on Google and some of Google's Network partners. The Cost-Per-Conversion Statistic is adjusted to reflect only the cost of ad clicks on which conversions can be track by Google.

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