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Combination - Definition

In the Google AdWords program, a Combination is one version of your test page that users will see while your experiment is running. Each combination contains a different set of variations for each page section you have created. For example, let us say you have divided your test page into three page sections - Headline, Image and Text - with four Headline variations, three Image variations and two Text variations. Your users will see a total of 24 different combinations (4*3*2). They might see Headline A + Image C + Text B or Headline D + Image B + Text A, among other combinations.


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