In the Google AdSense program, AdSense publishers have the ability to customize the colors of Google ads that appear on their web sites. Color Palettes are there to ensure that the ad text, background, and border colors complement the design of your web site. For added variety and freshness, you can even choose to rotate through up to 4 different Color Palettes at a time. Choosing the right Color Palettes can mean the difference between ads your users will notice — and click on — versus ads they'll skip right over.
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