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Ads Diagnostic Tool - Definition

In the Google AdWords program, you can use the Ads Diagnostic Tool in your AdWords account to find out why your ad may not be showing for a certain search query. You can check the status of your ad by entering the search terms and parameters defined in your AdWords account, or by entering the URL for the search results page on which your ad should be displayed. You can also access Ads Diagnostic Tool results on the Keywords tab on your Ad Group Details page. Just point your mouse at the magnifying glass icon next to any keyword in your ad group. A help bubble will appear with information about your keyword.

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